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Independent sells 7.5% in Jagran for Rs 255 crore  
Independent News & Media sold 7.5 per cent or over half of its remaining holding in p ...


Abhishek Verma joins Star World and Star Movies as Marketing Head  
Abhishek Verma, who had recently moved out of Neo Sports as Marketing Head, has joined St ...


Ignitee Digital appointed as online agency for Institute for Technology and Management  
Institute for Technology and Management (ITM), which offers full time masters programmes, ...


Red FM launches in Gangtok, completes 49th station  
Red FM launched its 49th FM station in Gangtok on March 6. Following the Gangtok launch, ...


TOI comes up with innovative cut-out exercise for Volkswagen  
After the first ever print roadblock for Volkswagen in November 2009, The Times of India ...


INMA Awards 2010: 13 marketing campaigns of 6 Indian papers selected as Finalists  
Thirteen marketing campaigns of six Indian newspapers have been selected as finalists at ...


Pitch-Madison Media Advertising Outlook 2010 now goes online  
The Pitch-Madison Media Advertising Outlook 2010 is now available online and can be acces ...


Independent News & Media sells partial stake in Jagran Prakashan  
Independent News and Media Plc has informed the BSE that it has sold 23.5 million ordinar ...


WLC College back in Crayons Advertising’s folds  
Crayons Advertising has been assigned the creative duties of WLC College. TBWAIndia was t ...


The All-round Digi-Drama: Conference, Quiz & Awards on March 11, 2010  
March 11, 2010 is a ‘be-sure-not-to-miss’ day for anyone with any interest in digital ...


Videocon d2h signs on Abhishek Bachchan as brand ambassador  
The direct-to-home service provider arm of Videocon Group unveiled a product range, consi ...


POY celebrates second year of innovation in 36 categories  
The award ceremony saw products winning in 36 categories on the basis of verdicts given b ...


Parle to beef up online presence, appoints Law & Kenneth as digital agency  
The FMCG firm plans to carry out consistent online activities to strengthen its presence ...


Walt Disney ropes in Arnab Chaudhuri as Director, Content & Creative  
Arnab Chaudhuri has joined Walt Disney Television International India as Director, Conten ...


ET Now strengthens senior editorial team with new appointments  
Business channel ET Now has appointed Ashu Dutt to the newly created position of Chief Co ...


Digital Law & Kenneth assigned entire Parle Products portfolio  
Digital Law & Kenneth has bagged the entire Parle Products portfolio, including the c ...


Being J&K’s sole private FM station, Big FM goes beyond entertainment  
Not much entertainment options are available in Jammu and Kashmir. Being the state’s so ...


Sepia Advertising to handle advertising duties of Sci-D’vine Foundation  
Sepia Advertising has been appointed to handle the advertising for Sci-D’vine Foundatio ...


English movie channels come up with counter-measures to take on IPL  
With barely five days for the start of IPL3, various entertainment and movie channels are ...


MediaCom busy with new hires & new businesses  
MediaCom India office is buzzing with action. The agency has hired Avinash Pillai as Nati ...


IDMA 2010: Jury meet concludes; winners to be unveiled on March 11  
Excitement is building up with the conclusion of the jury meet for the Indian Digital Med ...


ONGC media & creative pitch enters final stage, decision expected soon  
The Oil and Natural Gas Corporation (ONGC) media and creative pitch has entered the final ...


Microsoft may launch Zune-like phone  
If Apple and Google can launch their own smartphones, can Microsoft be left behind?


PepsiCo: That youthful spirit  
Pepsi, the flagship brand of PepsiCo, is all set to roll out its new campaign, "Youn ...


Quirky takes  
Social networking site ibibo.com tries to entice the youth with a bold, on-your-face camp ...


Subway gets cost-effective for its first national outdoor campaign  
For its first national outdoor campaign, the sandwich restaurant has used on-vehicle adve ...


Avinash Pillai joins Mediacom as national buying director  
Pillai hails from Vision Time, a television production house, where he was national busin ...


Defining moments: Suman Srivastava: "It was good to learn the science of advertising at Lever"  
Seasoned planner and chief executive officer, Euro RSCG India, Suman Srivastava shares ke ...


Labelzine: Message on a bottle  
The on-product medium allows brands to communicate, interact and reward consumers


Safety hinges on getting your digital doors right  
As spamming becomes more sophisticated, netizens need to be more careful


IPL: The $2 bn brand  
The rebid decision is hardly a setback for one of the hottest sporting properties in the ...


IPL googly: Rebid on March 21, financial clauses diluted  
Faced with a poor response from prospective bidders the governing council of the Indian P ...


RAM Week 8: Big FM retains No.4 spot; Fever FM climbs up in Mumbai  
In Delhi, Radio city replaces Red FM at the fourth spot


Sun Microsystems dominates M.AD Quiz 2010  
For the second time in a row, Sun Microsystems humbled the advertising fraternity at the ...


HBO hopes to retain dedicated viewers with HPL Season 2  
As part of HPL, the movie channel has created special slots for sponsors, titled Googly, ...


Hindi business arm of HT Media files for an IPO  
Hindustan Media Ventures aims to raise Rs 300 crore through the IPO


Hakuhodo Percept wins creative duties of Su-Kam and Evok  
The account size of Su-Kam is pegged around Rs 20 crore and that of Evok is around Rs 10- ...


"In India, the circulation audit is dictated by newspapers": Duncan Edwards  
In an exclusive interview with afaqs!, Duncan Edwards, president & CEO, Hearst Magazi ...


Aftermath: For Rin, it was two birds with one stone  
After the Rin commercial has been ordered off-air by law, afaqs! explores just which prod ...


IPL 2010 to witness 14 per cent rise in viewership over last time: MEC study  
The estimated average TVR for the third season of IPL is 5.2


Consumer durables advertising in print up 9 pc in 2009: AdEx Analysis  
Consumer durables advertising in print increased by 9 per cent during 2009, as compared t ...


aMap set for IPL3  
Following last year’s initiative of overnight reporting during the Indian Premier Leagu ...


Digital is not a medium, but a phenomenon, say experts  
The 9th Digital Roundtable, conducted by eBay, in association with IAMAI, in Bangalore, s ...


Gennext Media Magnate: Alok Kalra – Driving in the new  
Curiosity for seeking something new has been the key driver that has kept Alok Kalra, Chi ...


ZEEL gears for 2010; restructures organisation  
Zee Enterprises Entertainment Ltd (ZEEL) has effected some senior management changes to s ...


Maheshwer Peri’s Careers360 launching in Hindi too  
Careers360, the careers magazine published by Maheshwer Peri through Pathfinder Publishin ...


Noorings: News or GEC – Ratings God sure knows how to keep life interesting  
Everyone loves rankings. In broadcasting, Ratings gives Ranking. Last week was one of the ...


IPL3 may see 14 pc rise in ratings vis-à-vis 2009: MEC estimates  
Mediaedge:cia (MEC), in its third edition of ‘Food for Thought’ session, held in Mumb ...


India-South Africa ODI ratings fail to impress media planners  
The India- South Africa ODI series saw an average TVR of 5.0 per cent, which is a combina ...


Sam Balsara enthralls young professionals at IAA’s One-on-One  
The International Advertising Association (IAA) recently held a one-on-one with Sam Balsa ...


Neelanjan Shome moves out of HT Media  
Neelanjan Shome, CMO, HT Media, has decided to move on. Shome was serving his notice peri ...


Pepsi creates ‘Wow’ anthem for Youngistaanis; to co-create music video  
Following its latest campaign creating the ‘Wow’ factor, Pepsico India has now taken ...


Young India in search of the right communication formula, says PRCAI  
The Public Relations Consultants Association of India (PRCAI) brought together an interes ...


The industry should not appear worried about the decline in listenership: Prashant Panday  
“The radio industry needs to ask itself the question as to why listenership has decline ...


Rin Vs Tide: Kolkata HC orders Rin ad to be taken off air with immediate effect  
The Kolkata High Court has passed an ad interim order in the Rin versus Tide ad war case. ...


  
Shome who has spent close to a decade with PepsiCo, had joined HT three years ago


IPL 2010 rights sold to ITV in the UK  
The free-to-air channel will use live feed from SET Max to telecast all 60 matches of IPL ...


Consumers ready to pay for books, music, TV shows and games on the Internet: Nielsen study  
70 per cent of respondents from India are willing to pay for online content if they get t ...


With two chart toppers, STAR takes top spot  
STAR Plus is 14 GRPs ahead of Colors


McCann Delhi wins creative duties for Greenply  
Greenply wanted a fresh thinking going into the brand which is why the need for a new age ...


MPG Active appoints Rajeev Luthra as business director  
With 18 years of experience, Luthra moves in from soft skills firm IQ Ideas, where he was ...


Increase in share of English general news genre in Budget week  
The channel shares of the English business news genre remains unchanged in the week of th ...


  
How does one lead a revolution, where the destinations are hazy at best, and no trusted m ...


Mediacom bags media duties for Vasmol and Streax  
The agency will handle the entire product portfolio of Hygienic Research Institute


Dipayan Chowdhury takes over as National Sales Head, DNA  
DNA has announced the elevation of Dipayan Chowdhury as its National Sales Head. Chowdhur ...


Budget 2010: CNBC-TV18 & CNBC Awaaz viewed the most on Budget day  
TAM Media Research ratings for Union Budget 2010 coverage are out. On Budget day, CNBC TV ...


Rajiv Mishra joins US-based CineMaya Media as COO & President  
US-based CineMaya Media Inc has appointed Rajiv Mishra as COO and President of the group. ...


Discovery Networks APAC expands channel bouquet in India with Discovery HD  
Close on the heels of launching Discovery Science and Discovery Turbo channels in January ...


Abhishek Verma quits Neo Sports as Head of Marketing & Communication  
Abhishek Verma has put in his papers as Head of Marketing and Communication at Neo Sports ...


Makkal TV ropes in V Murugan as COO; revamps content line-up  
Makkal TV is all set get a facelift with an array of programmes designed to appeal to all ...


Ad Review: Pillsbury Atta – seeking to be the nutrition custodian of Gen Next  
General Mills has unveiled a new TVC for its Pillsbury Atta with Multi-Grains brand. Taki ...


Afternoon band opens well for Colors, but declines in second week  
In a bid to continue capturing the highest share of the GRP pie, Colors had launched two ...


JCDecaux creates high visibility for Yahoo! and Aircel in Bangalore  
India’s technology hub Bangalore has been witness to some innovative campaigns for Yaho ...


TAG Media’s PR Satheesh to join Telibrahma as its President  
It is learnt from sources close to the development that PR Satheesh, President and COO, T ...


Santosh Desai captures the everyday soul of middle class India in ‘Mother Pious Lady’  
Santosh Desai, Head of Future brands and a known name in the Indian media, advertising an ...


Clio 2010: India’s Santosh Padhi & Ashish Chakravorty on jury panel  
The jury for Clio Awards 2010, the international advertising, design and communications c ...


BBC World News follows programme revamp with distribution pact with Sun Direct  
Close on the heels of its programme revamp, BBC World News has signed a deal with Sun Dir ...


Win Mobiles calls for creative pitch  
Win Mobiles is scouting for a creative partner and has called for a pitch. The mobile pho ...


Ad Review: Revenge sweet revenge, Tata Sky Plus ad shows how  
After the crackling Aamir Khan-Gul Panag chemistry, Tata Sky Plus has rolled out a series ...


IDMA 2010: A total 435 entries to compete for the honours in debut year  
The Indian Digital Media Awards (IDMA) 2010, organised by the exchange4media Group, has a ...


Durable firms to up prices again  
Consumer durable companies plan to increase prices between Rs 300 and Rs 15,000, dependin ...


Tata to now pay cellphone customers for deficient service  
Tata Teleservices says its subscribers would be compensated if the company failed to meet ...


Mountain Dew teams up with KXIP  
Mountain Dew today announced its association with Kings XI Punjab as the official beverag ...


IBM in talks with Indian telcos to sell Web 2.0 tools  
The Big Blue is in talks with large Indian telecom service providers to resell its online ...


Copyright content to pinch pockets of FM, TV channels  
Entertainment content (movie and music) will be 10-15 per cent more expensive, following ...


Lux ropes in Katrina Kaif for new variant  
The new variant offers a unique colour, beauty oils from the purple lotus and a sensuous ...


Ramanuj Shastry, KV Sridhar on Cannes 2010 jury  
Cannes Lions will take place from June 20-26 this year


Santosh Padhi and Ashish Chakravorty to judge Clio Awards  
Santosh Padhi, chief creative officer and co-founder, TapRoot India and Ashish Chakravort ...


Max dons a new look  
A revamped logo and layout, new graphics and a vocal-based audio track are part of the ma ...


Profile - Naresh Gupta: The Plan-less Planner  
Gupta who is currently, director, strategy and planning, Dentsu Marcom is popularly known ...


Patrika to enter Gwalior by March end  
With this edition, Patrika will complete its plans for Madhya Pradesh, and head towards C ...


K7 Computing: Protection from online threats  
Advertising its product for the first time, K7 Computing builds on the insight of fear to ...


Candid Marketing reinvents itself; unveils new logo and brand identity  
Brand activation agency Candid Marketing is reinventing and rebranding itself. The compan ...


Kavitha Srinivasan joins OMD Chennai as consultant  
After strengthening the core team with several key appointments, OMD Chennai has now rope ...


E-commerce service SnapDeal eyes pan-India presence by year-end  
SnapDeal.com, an e-commerce service launched on February 4, 2010, already has presence in ...


Mixed Media: Why barbers and bus drivers are more trusted than journalists  
A Reader’s Digest survey shows journalists ranked at #30 from among 40 professionals, w ...


Believing in the relevance of news  
Sandeep Bamzai takes a look at the most relevant news covered by Headlines Today in recen ...


Integrid Media to launch integrated digital platform, Maxxper; eyes 200 pc revenue growth y-o-y  
Integrid Media is set to launch an integrated digital platform, Maxxper, by March-end 201 ...


Experiment, consolidate: 2010 promises another busy year for music channels  
Most of the music channels underwent rebranding and content revamp in 2009, introducing a ...


Rin Vs Tide: Washing dirty linen in public, literally  
It is one of those rare advertising moments when brands wage public war taking the advert ...


Sadhna News launches a channel for Himachal and Uttarakhand  
The group claims it to be the first 24 hour Himachal and Uttarakhand based news channel


Big Bang Awards 2010: Dentsu Communications bags 21 metals; Mudra Max follows next  
An interesting mix of big, small and medium sized agencies made it to the final tally at ...


Union Budget 2010 springs a surprise: BloombergUTV, CNBC Awaaz, Times Now and Aaj Tak lead their respective genres, as per aMap  
aMap data for budget day, February 26 is out; and it has some surprises in store for news ...


Candid Marketing undergoes revamping; changes logo  
Candid Marketing has revamped its image to provide complete marketing solutions


Dentsu appoints Krishna Prasad as head, digital  
Prasad has about 16 years of work experience and was earlier with MSN India, as executive ...


Budget 2010: Media companies will save costs on acquired content; push for digitization  
The industry heads are disappointed at the levy of service tax on IP (intellectual proper ...


PepsiCo India: Smartly choosing health  
PepsiCo is set to launch cafe stalls to send out the message loud and clear that it is a ...


Cellphone operators firms may curtail toll-free calls  
According to a proposal being evaluated by the Telecom Regulatory Authority of India (Tra ...


All that Twitters  
Companies, banks, TV channels and even marketers and advertising agencies are seeing valu ...


Ad Club Cochin calls for entries for Pepper Awards  
The last date for submission of entries is March 5


The Global Business Media Forum: Scaling up a challenge for Indian B2B publishers  
Most of the home-grown B2B businesses are picked up by global players such as WPP as they ...


Sahara Samay Mumbai is now Samay Mumbai  
The Mumbai-oriented news channel has revamped its programming and introduced an element o ...


UFO Moviez to rake in around Rs 20 crore from advertisers during IPL telecast  
Late last year, UFO Moviez secured the global theatrical rights for the T20 cricket match ...


Shubho Sengupta joins Rediffusion Y&R as creative head, digital  
Sengupta was working with the digital agency, Interactive Avenues, as national creative d ...


Dentsu and Maxus steal the show at Big Bang Awards  
Dentsu Communications bagged the Agency of the Year award, with five gold, nine silver an ...


Budget 2010 to push up consumer expenditure  
Reacting to the Union Budget, advertising and marketing pundits are of the view that with ...


Automobile advertising in print up 7% during 2009: AdEx Analysis  
Print advertising of automobile sector increased by 7 per cent during 2009, as compared t ...


Doing its own way, Punj Lloyd unveils 2010 print campaign  
Carrying forward its print campaign for last year that stated ‘We are Punj Lloyd’, Pu ...


‘While BTL has gained ground, brands are far from leveraging its true potential’  
“While BTL has certainly gained ground, brands are far from leveraging its true potenti ...


Navia Asia plans to consolidate this year, focus on technology, expansion  
Navia Asia has chalked out some aggressive plans for the year ahead. The company had rece ...


GenNext Media Magnate: Patrick Gomes – Pioneering in digital as a medium  
Patrick Gomes, Account Director, Starcom MediaVest, believes in putting people first and ...


Star Gold completes a decade; opening up more programming slots  
Following completion of 10 years of operations, Hindi movie channel Star Gold is now open ...


Despite 90 pc inventories sold, media planners not so enthusiastic about Hockey World Cup  
Stage is set for the Hockey World Cup 2010, which is being held from February 28 to March ...


Big Bang Awards: Dentsu is Agency of the Year; Titan Industries bags Client of the Year  
Dentsu Communications has bagged the ‘Agency of the Year’ Award, while Titan Industri ...


ZEEL scouts for creative partner  
Following the appointment of MEC as its media partner recently, Zee Entertainment Enterpr ...


IndusInd Bank takes the humour plank to promote its services  
IndusInd Bank has rolled out a series of three ads as part of its new campaign, which bro ...


ING Vysya Life Insurance reviews its creative duties  
It is learnt from sources close to the development that ING Vysya Life Insurance (ING Lif ...


Slice unveils a new chapter of ‘Aamsutra’ for 2010  
Slice has seen powerful consumer momentum post its re-launch two years back, creating dis ...


Sahara Samay rechristened as Samay Mumbai; launches 22 new shows  
Sahara Samay, the Hindi news channel from Sahara India Pariwar, has donned a new identity ...


Global Media Business Forum: The new paradigm of business media  
The Global Business Media Forum, in its final day, focussed on new horizons in business m ...


Global Media Business Forum: Spotlight on corporate media and role of exhibitions  
The concluding day of the Global Business Media Forum saw the spotlight on topics such as ...


Cochin Ad Club invites entries for Pepper Awards 2010  
The Advertising Club Cochin has called for entries for its Pepper Creative Awards 2010. A ...


Changes in Radio City: Ashit Kukian elevated to COO & President- Ad Sales  
Radio City has announced the elevation of Ashit Kukian to COO and President – Ad Sales. ...


N Mahalakshmi takes on additional charge as Editor of Outlook Business  
N Mahalakshmi, who has been with the Outlook Group since September 2007 in her capacity a ...


IDMA 2010 Jury announced, to be chaired by Mahendra Swarup  
The first edition of India Digital Media Awards 2010, organised by the exchange4media Gro ...


Budget 2010 Reactions: ‘Overall, Budget is positive for the media sector as a whole’  
Industry honchos have largely reacted positively to the Union Budget 2010, presented by F ...


Budget 2010: News agencies that fulfil certain criteria to be exempted from service tax  
Presenting the Union Budget for 2010-11, Finance Minister Pranab Mukerjee said that news ...


Stiff guidelines set for two new IPL franchises  
Prospective bidders for the two franchises that would be in action in the Indian Premier ...


Navia Asia appoints Aman Chaudhary as client services director  
In his new role, Chaudhary will lead the Uninor business, managing all the out of home ad ...


South African Tourism woos Indian travellers with OOH campaign  
The tourism board taps regional markets for the first time with clutter-breaking advertis ...


The Global Business Media Forum: Building distinct, non-replicable media products  
The Global Business Media Forum is a two-day event in New Delhi, which has been organised ...


Guest Article: Sandhya Srinivasan: Successful ideas, like inventions, go beyond the Eureka! moment  
How some brands survive through time, generations and are future ready, too


Navia Asia appoints Aman Chaudhary as National Client Services Director  
Navia Asia, the out-of-home specialist network, has announced the appointment of Aman Cha ...


Sachin gives 200 reasons for ratings boost of first two India-SA ODIs  
Sachin Tendulkar’s double century in the second ODI and India’s remarkable victories ...


Global Business Media Forum: Turning the spotlight on the B2B media community  
The two-day Global Business Media Forum, organised by Cross Border Media Inc, got underwa ...


Anantha Narayan & PC Muralidharan set up India’s first brand naming consultancy  
Smelling an opportunity in the brand naming space in India, Anantha Narayan has teamed up ...


Budget 2010: Broadcasters urge cut in taxes, seeing TV as infrastructure  
Most of the Budget wishlist of broadcasters and distributors revolve around reduction in ...


Budget 2010: For the print media industry, it’s old demands and renewed hopes  
The Indian print media industry is hoping for favourable Budget announcements from Financ ...


JWT, O&M, On Ads roped in for Emami’s new edible oil brand ‘Healthy and Tasty’  
Emami Group has forayed into the food and beverage business with the launch of its edible ...


POV: Can Buzz be Created Around a Product Without Advertising?  
Is advertising the only route to make a brand popular


Max New York Life: Moving beyond transactions to engagement  
The insurance brand is spending Rs 10 crore to recognise, reward and promote multifaceted ...


India adds fizz to Coke, Pepsi  
A demand surge in the country is helping the cola majors at a time when sales have plunge ...


IPL catches the Twitter bug  
The Indian Premier League (IPL) has started playing on turfs that extend beyond the crick ...


Advisory board for ViziSense announced  
Prominent online industry professionals will be part of the board for the online audience ...


Grey Chennai bolsters team with Vijai Ambalavanan  
Ambalavanan, called Amby within the fraternity, has been a part of the industry for more ...


TBWA India appoints Anand Narayan as VP, account management  
Gayatri Gogate, who was appointed a few months ago, will look after one half of the Mumba ...


Yahoo! Cricket is the top most visited cricket site in India: comScore  
In a study on sports sites in India, comScore has revealed that more than 10 million Inte ...


Indian agencies make noise at SOAA 2009  
The agencies have brought back seven awards, including a gold, two silvers, three bronzes ...


News channels to net in Rs 35 crore in ad revenue with Budget coverage  
The news genre experiences a spike of about 5 per cent owing to Budget coverage; however, ...


Dentsu makes key appointments; eyes growth in digital and sports marketing spaces  
Apart from key senior appointments, the agency has also identified significant growth are ...


Big FM Mumbai ropes in Raju Srivastav as RJ for breakfast show; marketing budget pegged at over Rs 1 cr  
Big FM Mumbai station has roped in comedian Raju Srivastav as a radio jockey for its brea ...


FM scenario in Sikkim: Innovation a challenge, but competition heats up  
The FM radio market in Sikkim is dominated by three players – Radio Misty, Nine FM and ...


Madison Public Relations adds Parle Agro, Asia MotorWorks wins to its kitty  
Madison Public Relations, a unit of Madison World, has bagged the public relations mandat ...


TBWAIndia appoints Anand Narayan as VP-Account Management for Mumbai ops  
Following the partnership between TBWAIndia and Ignitee Digital Solutions, TBWAIndia has ...


Radio Asia 2010: ‘To change mindset is the challenge for any department’  
The concluding day of the three day Radio Asia 2010 conference saw an interesting discuss ...


Budget 2010: The Budget needs to be pro-consumerist, say ad honchos  
With just a day to go for the Union Budget 2010, the advertising fraternity does not seem ...


Lintas Media Group bags Voltas AC media biz; account size pegged at Rs 35-40 cr  
Close on the heels of bagging the Religare Enterprises media business, Lintas Media Group ...


TBWAIndia, Ignitee Digital Solutions in strategic pact to offer digital services  
TBWAIndia has announced a partnership with Ignitee Digital Solutions to offer a full rang ...


Keertan Adyanthaya to move to Fox International Channels & NGC as Managing Director  
Keertan Adyanthaya, the EVP and GM at Star Movies and Star World, is slated to take charg ...


W+K Delhi wins Budweiser brand business  
Following a multi-agency pitch, AB-Inbev India has engaged Wieden+Kennedy (W+K) Delhi to ...


Colors to spice up IPL with ‘IPL Tadka Maar Ke’  
Hindi GEC Colors has rolled out a new campaign to highlight its new ‘cricketainment’ ...


Radio Asia 2010: Community radio dissected  
Day Two of Radio Asia 2010 delved upon the various dimensions of the radio industry, incl ...


Budget 2010: OOH industry looking forward to a growth-oriented Budget  
The OOH players are quite optimistic about the Budget regarding GDP growth. They are expe ...


Hamdard media pitch underway, 4 agencies in the fray  
Hamdard (Wakf) Laboratories, Delhi has called for a media pitch. It is learnt that four a ...


Rashtriya Chemicals and Fertilizers empanels NAC, Sobhagya, Prachar, Goldmine, Moulis for creative & media biz  
Following a multi-agency pitch, Rashtriya Chemicals and Fertilizers Ltd has empanelled NA ...


MEC India adds Mercedes-Benz India business to its kitty  
The year 2010 has brought some big wins for Mediaedge:cia (MEC) India. Following the back ...


Money from music: The T-Series way  
In 2000, Super Cassettes Industries, which sells under the T-Series brand name, decided i ...


Source Publishers Group launches New Age Beauty, a Hindi magazine on beauty and style  
The magazine is a bi-monthly focusing on hair, skin, beauty, cosmetics and style


Revamped avatar of Marathi channel, Saam to hit TV screens  
The channel has brought in new morning and primetime slots, along with upgraded infrastru ...


BEST calls for tender for designer bus shelters and bus stop poles  
The undertaking will call for a bus shelter and poles bid for a 10 year period


Lowe Lintas bags creative duties of Mayden Pharma  
The Cochin-based herbal medicine brand had called for a multi-agency pitch; Lowe Lintas w ...


W+K bags the creative duties for Budweiser  
The agency feels that a lot can be done in the beer segment and hopes to come up with inn ...


100 shades of white  
As competition heats up in the skincare category, fairness is becoming a base virtue. And ...


ITC to launch Sunfeast noodles  
Noodles appear to be the flavour of the season, with fast moving consumer goods (FMCG) ma ...


Mobile internet usage on a roll in India  
The number of people hooked on to mobile internet in India, according to Google, now has ...


ADAG looks at direct sales to boost revenues  
Will recruit 600 direct sales agents in four months


High on henna  
How Godrej created space for itself in the highly fragmented and commoditised henna market


The new age maharaja  
Companies across sectors want to sell to the youth. Do they know what young men and women ...


Shah Rukh gets breather, as KKR freezes Lux Cozi deal  
Kolkata Knight Riders has decided to freeze its association with Lux Industries, makers o ...


UIDAI appoints media council to create awareness  
The Unique Identification Authority of India has appointed an Awareness and Communication ...


Lowe Lintas takes up restructuring; appoints co-NCDs and chief creative planner  
There will soon be a new role for Joseph George, executive director, while Naveen Gaur wi ...


Lowe Lintas announces new structure; Arun Iyer, Amer Jaleel appointed as NCDs  
Lowe Lintas India has restructured the agency. To start with, Arun Iyer and Amer Jaleel h ...


Television & radio will dominate; ad spends will see modest rise: Deloitte media predictions  
The Technology, Media & Telecom practice at Deloitte has announced predictions for 20 ...


The Ad Club Bangalore concludes judging for the Big Bang 2010  
The Advertising Club, Bangalore has concluded the judging process for the Big Bang 2010, ...


Radio Asia 2010: Ready for digital future?  
The three-day Radio Asia 2010 got underway in Delhi on February 22. This is the first tim ...


Ignitee Digital Solutions strengthens presence in the South with two new wins  
Ignitee Digital Solutions has added real estate major Purvankara Builders and Developers ...


Mohit Beotra calls it a day at Lowe Lintas  
Mohit Beotra, Executive Director, Lowe Lintas Delhi, has put in his papers. He is slated ...


India B2B Media Summit 2010: Internet medium will see fragmentation in time to come: Ajit Balakrishnan  
The Association of Indian Magazines, in association with Pressmart and exchange4media Gro ...


Amazon looks at India to revamp biz  
Hyderabad development centre to work on redoing payment and vendor platforms


Turning a digital page  
Bookworms warm up to the e-reader, but the device will take a few years to catch on in In ...


LG Mobile in bid to cement third slot  
LG, which is locked in a battle with Micromax for becoming the third biggest handset make ...


Saffola: Wealth in health  
Rice is the latest in a series of brand extensions


Food & Beverages sector advertising in print jumps 24 pc during 2009: AdEx Analysis  
Food & Beverages sector advertising in print increased by 24 per cent during 2009, as ...


Crayons Communications bags Shoexpress account  
Crayons Communications has added Shoexpress, part of the Landmark Group, to its kitty. La ...


GenNext Media Magnate: Bhavna Jha – Energetic, confident, positive  
Three words that keep Bhavna Jha, Head, TME Delhi, going are energetic, confident and pos ...


Leo Burnett’s C Vijai Ambalavanan to head Grey Chennai  
C Vijai Ambalavanan has moved on from Leo Burnett to join Grey Group India as Branch Head ...


CII Brand Summit: ‘Idea is the celebrity’  
The session on ‘Engaging with Consumer through Celebrities’ saw an interesting discus ...


CII Brand Summit: Media convergence a friend to those who embrace it  
Day Two of CII Brand Summit 2010 saw an interesting mix of speakers present their view po ...


CII Brand Summit: There’s a shift from brand communications to consumer engagement: Punita Lal  
Speaking on the concluding day of CII Brand Summit 2010, held in Bangalore, PepsiCo India ...


Bangalore celebrates the life and quirks of Mani Ayer  
Sunday morning saw ex-colleagues and friends of SR Mani Ayer coming together in Bangalore ...


Ex-Ogilvys and industry share the ‘Simple Living, Ayer Thinking’ way in Delhi  
The advertising and media fraternity gathered in Delhi on February 19, 2010 to share thei ...


Noorings: Content-distribution-consumer – the vicious cycle that holds back TV  
Distribution remains the trickiest of all functions for Indian television broadcasters. D ...


Budget 2010: Service tax reduction tops radio players’ wishlist  
With just a few days to go for the Union Budget 2010, the radio industry has once again h ...


GoaFest 2010: Ad frat looking forward to celebrating creativity at a new venue  
After a year of fighting slowdown effects, the ad industry is looking forward to celebrat ...


RAM Week 6: Fever FM displaces Big FM from fourth position in Mumbai  
Radio One and Red FM battle for sixth spot in Bengaluru


Vikas Bhambri calls it a day at TDI International  
Though Bhambri has put in his papers, there is still no clarity on where he is headed


The Nielsen Company appoints vice-president for Mumbai  
Amit Adarkar comes from Market Probe, where he was managing director


E-Sense Entertainment to produce in-flight magazine of GoAir  
The Go-Getter will be produced by the publishers of Yuva magazine


CII Brand Summit 2010: TV -- going or growing?  
As newer technology has bridged the gap between brands and consumers, the relevance of tr ...


CII Brand Summit 2010: Marketers in India are yet to make serious investments in new media  
Finding answers to questions, such as who are millennial customers and what makes marketi ...


ZEEL to launch horizontal portal  
The portal is expected to go live in the next three months. It will be the first horizont ...


Yatra.com partners with Tyroo to promote and sell designated ad space  
Online travel company Yatra.com and Tyroo Media, a global advertising network funded by Y ...


Nielsen appoints Amit Adarkar as Vice President of its Bases Division  
The Nielsen Company has announced the appointment of Amit Adarkar as Vice President, Niel ...


CII Brand Summit: Media should not be seen as mass or social – integration worked better: Rahul Welde  
Speaking on ‘From mass media to social media’ at the fifth CII Brand Summit 2010, bei ...


CII Brand Summit: Adi Godrej’s 3 keys to build a successful brand strategy  
The two-day CII Brand Summit 2010 got underway in Bangalore on February 19, 2010. The foc ...


Remembering Mani Ayer: Industry shares memories of the legend in Delhi  
The advertising and media fraternity gathered in Delhi on February 19, 2010 to share thei ...


GoaFest 2010 to celebrate ‘Survival of the Freshest’ at a new venue  
Following the announcement of GoaFest 2010 dates (April 8-10), AAAI and the Ad Club on Fe ...


As far as growth target is concerned, we are cautiously optimistic: Prasoon Joshi  
“The year 2009 was tough for us, especially for the Mumbai branch, as we handle many fi ...


When mobile becomes a lifestyle device  
The four-day GSMA Mobile World Congress (MWC) 2010 in Barcelona has been successful in sh ...


Google takes fizz out of Coke  
Retail giant Walmart retained the top spot, while search giant Google toppled Coca-Cola t ...


LG signs on three brand ambassadors for its mobile phones  
This is the first time that the mobile phones range will have celebrity endorsers


Rediffusion Y&R reorganises digital division, ropes in Rachana Dharia as head, digital, West and South  
Kiran Dhillon, business head, digital will now head and handle digital clients in norther ...


Profile: Mona Jain - Build associations with people  
The new COO of VivaKi Exchange recalls personal experiences collected over 21 years of he ...


W+K Exp organizes exhibition on typography  
W+K Exp, the art gallery of W+K Delhi brings the legendary exhibition, Typographica to In ...


Shriram Transport Finance: Cheers to the truck driver  
Commercial vehicle finance company, Shriram Transport Finance has launched an initiative ...


Globosport’s Anirban Das Blah ventures into entertainment & marketing company KWAN  
Anirban Das Blah, former CEO of Globosport, on February 18, 2010, announced the launch of ...


FM scenario in Kolhapur: Small town charm served with big ambitions  
Kolhapur in Maharashtra may have only two FM stations – Tomato FM and Radio Mirchi – ...


CII Brand Summit 2010 starts off today; Adi Godrej to deliver keynote address  
The two-day Brand Summit 2010 of the Confederation of Indian Industry (CII) gets underway ...


Indian TV Distribution Networks Congress 2010: Drawing up a roadmap for digitisation  
The afternoon sessions at the Indian Television Distribution Networks Congress 2010 touch ...


AIM and e4m present the India B2B Media Summit 2010 on February 22  
The Association of Indian Magazines, in collaboration with the exchange4media Group, is o ...


Indian TV Distribution Networks Congress 2010: ‘If content is king, then distribution will always remain God’  
The first panel discussion at the Indian Television Distribution Networks Congress 2010 d ...


Indian TV Distribution Networks Congress 2010: Industry honchos bat for digitisation  
The Indian Television Distribution Networks Congress 2010, an exchange4media Group initia ...


Bollywood takes on IPL to bat for tv channels  
Entertainment channels see a 10 to 30 per cent drop in viewership during prime time becau ...


MNIK faces near-empty halls  
Theatre occupancy for My Name is Khan dipped to 30 to 35 per cent in weekdays after 90 to ...


GEC watch: Colors, STAR Plus and Zee lose GRPs; NDTV Imagine gains  
In Week 7, as per TAM data, four shows from Colors and four from Zee are in the Top 10 li ...


CNBC-TV18 launches customisable live TV streaming  
The channel will provide customisation features to users in order to differentiate its li ...


SpiceJet takes off from Delhi, without using the runway  
The low-cost carrier has put up a 40-feet-long replica of a Boeing airbus outside the Del ...


Brands help spread good message through Mumbai Cyclothon  
Marketers contribute to spreading a good message and supporting the health cause by tying ...


ASCI takes action on several complaints  
The council has taken decisions regarding certain ads that were brought to its notice


Manish Porwal acquires controlling stake in Alchemist  
Porwal moves into new role as MD at the HR and talent solutions firm in which he now hold ...


What’s-On-India channel spruces up line-up with ‘Whats on my Teevee’  
What’s-On-India, one of India’s premiere TV guidance channel, recently launched ‘Wh ...


IndiaMART.com launches multimedia ad campaign; ad spend pegged at over Rs 5 cr  
IndiaMART.com on February 16, 2010 launched a nationwide advertising campaign across radi ...


PTM’s Manish Porwal joins Alchemist as Managing Director  
Manish Porwal, who had quit Percept Talent Management in January 2010, has joined Alchemi ...


Budget 2010: IAMAI’s wishlist includes growth package for digital; industry nods in agreement  
In a pre-budget Memorandum sent to the Finance Ministry and to the Department of Informat ...


Media planners welcome Mid-Day’s QR code technology, but a lot depends on innovation, connectivity  
Mid-Day has become the first Indian print brand to introduce a technology called ‘Quick ...


Russell Barrett quits Bates141 as ECD; on his way to BBH India  
Russell Barrett has called it a day at Bates141 as Executive Creative Director. It is bel ...


Madison Media, OMD, Starcom Worldwide in final race for General Motors’ media biz  
The media pitch for General Motors has boiled down to three agencies – Madison Media, O ...


No IPL footage on news channels  
The third version of Indian Premier League cricket tournament is unlikely to make headlin ...


The Ceasefire magazine to be launched in Hindi and English  
While one magazine will focus on national news, the other will emphasise regional coverage


Kiran Murthi is the new station head at Fever 104, Mumbai  
In the past, Murthi has worked in the marketing and technology space


141 Sercon bags marketing duties for Chennai Marathon  
Following a multi-agency pitch, the company has bagged the account worth Rs 2.5 crore


Idea partners with Barista and Cafe Coffee Day to save paper  
The telecom giant has partnered with the two coffee chains providing the customers with t ...


Guest article: Vineet Singh Hukmani: The truth about radio audience measurement  
Do we tend to favour the audience measurement system in which we are performing better?


Balaji creates new brand, ALT; takes on new identity  
Balaji Telefilms and Balaji Motion Pictures will come under the umbrella of Balaji, which ...


SBI Mutual Fund: Cutting the tax burden  
In its latest commercial, SBI Mutual Fund addresses investors with real life situations t ...


Buzziest Brands of the Year 2010: Facebook is the buzziest brand; Vodafone & Twitter follow  
Year 5 of the Buzziest Brands Poll has been the most interesting so far. It saw some big ...


141Sercon wins BTL mandate for the 8th Chennai Marathon  
141Sercon, the below-the-line marketing agency, has won the mandate to organise the eight ...


<font color=red> Flashed Yesterday:</font>Law & Kenneth bags Kelvinator & Sansui’s creative biz  
In the wake of a multi-agency pitch that was called in December 2009, Law &amp; Kenneth h ...


Colors firms up overseas plans; eyes significant revenues from subscription in the UK  
After its launch in the US late last month as ‘Aapka Colors’, Hindi GEC Colors has no ...


Crayons Advertising adds new businesses to its kitty  
Crayons advertising has recently won new businesses like Khyber Cement, Harvard Business ...


<font color=red>Guest Column<br>Retrofit:</font> Will ‘My Name is Khan’ survive the vagaries of the BO?  
Friday after Friday, the fate of stars and their bankrollers – the producers and bulge ...


Deccan Chargers rules out boycotting IPL3; completes its inventories with five sponsors  
After threatening to boycott IPL3 over shifting the match venue out of Hyderabad, Deccan ...


Row over IPL3 coverage flares up, channels not to cover matches  
The row over restricted coverage guidelines for the Indian Premier League (IPL) Season 3 ...


s4m Round Table Conference: Industry honchos upbeat about a flourishing Hindi media  
To ponder over the state of Hindi media in India and its future, exchange4media Group rec ...


ASCI brings nine ads under scanner; one withdrawn, four modified  
The Advertising Standards Council of India (ASCI) has released its report for the period ...


Grey India expands portfolio with Dabur Fem & Oxybleach wins  
Close on the heels of bagging the Ferrero Group portfolio, Grey India has reportedly adde ...


FOX History & Entertainment goes on ground with My City My History  
As part of the first edition of an annual nationwide school contact programme, the channe ...


Two Indian agencies shortlisted at the Oracle World Retail Congress 2010  
Encyclomedia Networks and Why Axis are part of the six nominees in the In-store category ...


TME and Colgate Palmolive India part ways  
The development comes in the wake of the impending global consolidation of Colgate Palmol ...


Points of view: Will the Commonwealth Games transform the OOH business in Delhi?  
afaqs! takes a look at the expectations of insiders about the effects the upcoming games ...


What keeps 9X and Real up and running?  
For several months now, Hindi GECs 9X and Real have been surviving on repeat programming ...


IPL Season 3: Back with a bang and a roll  
The broadcaster and the IPL have rolled out the communication for the third edition of th ...


Law & Kenneth corners Kelvinator and Sansui  
Put together, the two accounts add up to about Rs 40 crore


  
HUL wants a dedicated agency for the digital business reemphasising its focus on the onli ...


<font color=red> Flashed Yesterday: </font>Himanshu Shekhar quitting Big FM; headed back to Mindshare on Unilever biz  
After a stint of two years, Himanshu Shekhar, Business Head - North and West, Big FM, has ...


‘Let’s Begin’ – Essar’s ‘brand’ new journey  
What started as a construction company in 1969 has today expanded into a $15 billion glob ...


IBD India wins creative duties of Sunil Mantri Realty Ltd  
IBD India, the integrated brand development division of Percept Hakuhodo, has bagged the ...


ICC World T20 final among most watched on TV in 2009, beats IPL2 finals: LMG ViewerTrack  
Initiative futures sport + entertainment, a specialist unit of Initiative Worldwide, whic ...


RAM Rambling: Mirchi leads Mumbai but, close fight with Red FM among SEC ABC  
RAM data for the Mumbai market shows Radio Mirchi continuing to lead among listeners in t ...


<font color=red> Flashed Yesterday: </font>Pitch-Madison Media Ad Outlook 2010: Indian ad pie at Rs 21,145 cr; 13 pc growth projected in 2010  
After a tough year in 2009, the Pitch-Madison Media Advertising Outlook 2010 shows a posi ...


Trust in Indian media is waning over the years: Edelman Trustbarometer Survey  
According to the Trust Barometer Survey conducted by Edelman, Indian media has been losin ...


FM players slam IRS 2009 R2 findings; call for industry-backed metric  
It’s been nearly a month since the IRS 2009 R2 data for radio was released, and the FM ...


Mixed Media: Will someone ask Amitabh Bachchan to keep a check on what he blogs  
Amitabh Bachchan spews venom at India Today Executive Editor Kaveree Bamzai on his blog a ...


MIB nod to Indian edition of ‘Fortune’ magazine  
The Ministry of Information &amp; Broadcasting has approved the publication of Indian edi ...


TME & Colgate Palmolive part ways; MEC gains  
It has been a good year for Mediaedge:cia (MEC) so far. Last month, Zee Entertainment bro ...


exchange4media Group launches Hindi media & ad news portal samachar4media.com  
The exchange4media Group on February 15, 2010 launched its Hindi media and advertising ne ...


Sanjeev Kapoor, food channel, Khana Khazana, Zee TV  
Celebrity chef Sanjeev Kapoor, who shot to fame with his food show ‘Khana Khazana’ on ...


FMCG sector advertising in print up 31 pc during 2009: AdEx Analysis  
FMCG sector advertising in print went up by 31 per cent during 2009, as compared to 2008. ...


Kaydence Media Ventures forms 50:50 joint venture with Voice Publications  
In an effort to capitalise on the growing opportunities of the media sector in Goa, Kayde ...


RAM Rambling: Mirchi, Big FM top two FM stations among home listeners in Kolkata  
RAM data for the 15-week trend from week 40 to week 3 for the Kolkata market shows Radio ...


Rajasthan Royals gears up for IPL3; launching TV campaign today  
With roughly a month remaining for IPL3, the eight IPL franchises are gearing up for the ...


GenNext Media Magnate: Srikanth Raman – Successful mentoring young talent  
Srikanth Raman, General Manager, StarWiz, Starcom MediaVest Group, believes that the whol ...


AdFest and D&AD in pact to lend a helping hand to APAC region’s creative young turks  
AdFest has announced a partnership with D&amp;AD, wherein the two would host the 2010 AdF ...


IBF urges I&B Ministry to intervene in IPL-broadcasters spat over restricted coverage  
The Indian Broadcasting Foundation (IBF) has sought the I&amp;B Ministry’s intervention ...


Noorings: And can there be an IPL without controversies  
The very concept of pre-IPL coverage seems to thrive on controversies. If the first seaso ...


GoaFest 2010 to be held from April 9-11; Colvyn Harris continues as festival Chairman  
The Advertising Agencies Association of India (AAAI) and The Advertising Club Bombay have ...


Revision of stakes gives more independence to RK Swamy BBDO  
In a recent development, the Board of Directors for BBDO India and RK Swamy BBDO came to ...


Pitch-Madison Media Ad Outlook 2010: Indian ad pie at Rs 21,145 cr; 13 pc growth projected in 2010  
After a tough year in 2009, the Pitch-Madison Media Advertising Outlook 2010 shows a posi ...


Skipping the queue  
Consumers view online booking as the most fitting way to book tickets for movies, events, ...


Why this Hum and haw over Google buzz  
Since its launch, Google has been buzzing all across with over 9 million posts and commen ...


RAM Week 5: Radio Mirchi, Big FM retain lead; close fight for fourth spot in Mumbai  
Radio Mirchi continues to be second in Bengaluru but loses 1.1 percentage points


Rana Barua calls it a day at Radio City  
Rana Barua had joined Radio City in 2006 as head, South zone


Backlit human Translites for Minute Maid Nimbu Fresh  
To mark the launch of Minute Maid Nimbu Fresh, Coca-Cola has come up with an outdoor camp ...


Dainik Bhaskar AMCL: Delhi agency Advert Communications steals the thunder  
The best teams from Delhi and Mumbai were pitted against each other in the final of Daini ...


Thought Bubbles to revamp brand Shiamak Davar  
Brand Shiamak Davar will soon undergo a revamp; Thought Bubbles will design the new brand ...


Dhiraj Soni joins Hindustan as head of marketing  
Soni replaces Gowri Satyamoorthy Kapre at Hindustan, who is currently on leave for person ...


Now advertise on Facebook applications, powered by RockYou  
The US based social media content development firm, RockYou, plans to monetise Indian and ...


Hero Honda: Different Strokes  
As the title sponsor of the Hockey World Cup 2010, Hero Honda has roped in celebrities fr ...


FMCG sector advertising in print up 31 pc during 2009: AdEx Analysis  
FMCG sector advertising in print went up by 31 per cent during 2009, as compared to 2008. ...


Kaydence Media Ventures forms 50:50 joint venture with Voice Publications  
In an effort to capitalise on the growing opportunities of the media sector in Goa, Kayde ...


RAM Rambling: Mirchi, Big FM top two FM stations among home listeners in Kolkata  
RAM data for the 15-week trend from week 40 to week 3 for the Kolkata market shows Radio ...


Rajasthan Royals gears up for IPL3; launching TV campaign today  
With roughly a month remaining for IPL3, the eight IPL franchises are gearing up for the ...


GenNext Media Magnate: Srikanth Raman – Successful mentoring young talent  
Srikanth Raman, General Manager, StarWiz, Starcom MediaVest Group, believes that the whol ...


AdFest and D&AD in pact to lend a helping hand to APAC region’s creative young turks  
AdFest has announced a partnership with D&amp;AD, wherein the two would host the 2010 AdF ...


IBF urges I&B Ministry to intervene in IPL-broadcasters spat over restricted coverage  
The Indian Broadcasting Foundation (IBF) has sought the I&amp;B Ministry’s intervention ...


Noorings: And can there be an IPL without controversies  
The very concept of pre-IPL coverage seems to thrive on controversies. If the first seaso ...


GoaFest 2010 to be held from April 9-11; Colvyn Harris continues as festival Chairman  
The Advertising Agencies Association of India (AAAI) and The Advertising Club Bombay have ...


Revision of stakes gives more independence to RK Swamy BBDO  
In a recent development, the Board of Directors for BBDO India and RK Swamy BBDO came to ...


O&M Bangalore comes out with ad campaign for Sikkim Manipal University  
Sikkim Manipal University Directorate of Distance Education SMU DDE, the public private i ...


Raj Chengappa appointed Editor-in-Chief of The Tribune  
Raj Chengappa, Managing Editor, India Today, has been appointed as Editor-in-Chief of The ...


India Today Woman Summit and Awards: ‘Strive for talent diversity and not gender diversity’  
The India Today Woman Summit and Awards 2010 was held in Mumbai on February 12 to acknowl ...


Skoda appoints Saints & Warriors as its creative partner  
According to reliable sources, it is learnt that Skoda Auto India has appointed Saints &a ...


Entries called for Indian Digital Media Awards 2010  
Entries have been invited for the Indian Digital Media Awards 2010 (IDMA 2010). In all, 2 ...


CII Brand Summit 2010 to focus on challenges for industry to connect with customers  
CII is organising Brand Summit 2010, a two-day international conference on brand building ...


Performance should not be seen as just driving clicks or leads: Quasar Media’s Manish Vij  
“Performance should not be seen as just driving clicks or leads, but driving quality cl ...


  
The size of the business is estimated to be in the region of Rs 30 crore


Coca-Cola to roll out summer campaign in Feb-end  
Coca-Cola is all set to roll out its ‘Open Happiness’ summer campaign in the last wee ...


Budget 2010: Business Standard all set with pre-Budget Economic Survey, microsite  
Continuing with our Budget coverage series, this time we take a look at Business Standard ...


Rana Barua quits Radio City as EVP & National Head, Programming and Marketing  
After a stint of nearly five years Rana Barua has put in his papers at Radio City as EVP ...


McCann Erickson elevates Namrata Nandan to GM, Bangalore  
McCann Erickson India has elevated Namrata Nandan as General Manager to head its Bangalor ...


Rajesh Mehta joins NAC Advertising as CEO  
NAC Advertising, a full-service advertising agency, has appointed Rajesh Mehta as its CEO ...


<font color=red> Flashed Yesterday: </font>R Chandrasekar headed to a business and financial services institution; quits Airtel  
After a stint of three years, R Chandrasekar (aka Chandru) has decided to move on from Bh ...


Ignitee eyes over 80 pc growth in 2010; sees 120 pc jump in recruitment  
Ignitee Digital Solutions is targeting a growth of more than 80 per cent in 2010. The com ...


Award shows paying off for GECs, but overkill can dilute effectiveness  
Given the craze for the glitter and glamour of Bollywood, the myriad movie awards shows a ...


Buying a car is now just a click away!  
Mjunction, the Steel Authority of India Ltd (SAIL) and Tata Steel joint venture that offe ...


UFO Moviez eyes Rs 30-35cr in first year of IPL foray  
Having bagged the satellite rights for hosting Indian Premier League matches in Indian th ...


Newsmaker: Shravan Shroff  
The youthful former owner of Fame has unwittingly set off a takeover battle over his succ ...


Priya Krishna is station head in second stint with Big FM, Chennai  
With a professional experience of 13 years, she comes in from SS Music, a part of L&amp;C ...


Gurgaon gets outdoor advertising policy  
The unorganised outdoor market in Gurgaon, estimated to be worth Rs 50 crore annually, fi ...


Emnet Samsara Media appoints CEO for BEST TV; chalks out strategic expansion plans  
The digital OOH company has a strategic four-point expansion plan in place for the next f ...


Chandru of Airtel calls it a day  
Highly placed sources in the industry reveal that in all likelihood, a marketing role at ...


Guest Article: Sameer Rao: How movies work on satellite television  
Broadcasters select movies for satellite TV based on parameters that are very different f ...


My Name is Khan stands to lose Rs 10 crore this weekend  
Following the conflict between Shahrukh Khan and Shiv Sena, the film is estimated to lose ...


‘We will see PR being leveraged beyond traditional press relations to enable deep stakeholder engagement’  
“As the science of influence, public relations plays a central role in building and sus ...


Star India Conference: Regional markets are the future, say experts  
Star India organised an exchange of expert thoughts and opinions on ‘Regional Televisio ...


Religare appoints Lintas Media Group as its group media AOR  
Lintas Media Group has bagged the media mandate for diversified financial services group ...


Avinash Kaul quits NDTV Media; headed to Sahara One  
After being with NDTV Media since its inception, Avinash Kaul has decided to move on from ...


Thums Up ups the daredevil quotient in latest TVC  
The latest communication for Thums Up takes the takes the whole idea of ‘I Will Do Anyt ...


Audio Cinema catching up in India, but packaging & delivery remain a concern  
Audio Cinema is fast catching up in India and already has 1.5 million subscribers across ...


Ad networks here to stay, but consolidation needed to reduce clutter – Part 2  
In the first part of the report on ‘Ad Networks’, exchange4media had explored the sta ...


Raj Television Network to enter Hindi Heartland with Hindi GEC  
Chennai-based Raj Television Network, which operates a clutch of general entertainment, n ...


Telenor raises stake in Unitech Wireless  
The Norway-based telecom company, Telenor, has pumped in Rs 2,022 crore in its India join ...


Glaxo, Voltas in brand war  
Volmax vs Voltas dispute back with Intellectual Property Board


Hindi channels use Web 2.0 technologies to widen reach  
Hindi general entertainment channels (GECs) are sharpening their focus on the social netw ...


GEC watch: STAR Plus adds 56 GRPs; Zee TV loses 48  
Pavitra Rishta most watched show in Week 6 with a TVR of 7


The language of market expansion  
Advertisers and broadcasters are turning their focus on regional markets in search of gro ...


  
Lintas bagged the account in a multi-agency pitch; the account size is pegged upwards of ...


Zee Turner to take channels off Hathway  
Zee Turner, the TV channel distribution joint venture between the Turner Group and the Es ...


Piyush Mathur is MD, The Nielsen Company  
Mathur has been with Nielsen since 1994


Government to citizen kiosks: the cost effective local advertising platform  
The capital will have about 2,000 kiosks for citizens to facilitate accessing government ...


Colors takes a U-turn; to revive the afternoon time band  
Colors was the first channel to start repeat programming in the afternoon time band, and ...


<font color=red> Flashed Yesterday: </font>Vizeum wins Amrutanjan media biz  
Aegis Media’s Vizeum India has been appointed the media AoR for Amrutanjan. The incumbe ...


Budget 2010: Zee Business’ programme bouquet includes film on FM, satire on inflation  
Zee Business is gearing up for some extensive coverage of the Union Budget 2010. The chan ...


Red FM aims to get more interactive; eyes 20 pc market share in small towns  
Following the rebranding of SFM as Red FM towards the latter half of 2009, a lot has chan ...


<font color=red>Guest Column<br>Retrofit: </font>Culinary shows – appealing to the eyes and the tummy  
Even as some of the epicures on telly go on their culinary journeys, they open a window o ...


<font color=red> Flashed Yesterday: </font>Unilever realigns media agencies: Mindshare continues in India  
Following a global review of its media business, FMCG major Unilever has finally announce ...


Hindustan focuses on ‘core issues’ as the way forward  
Hindi daily Hindustan has gone through major editorial modification since Shashi Shekhar ...


Ad networks here to stay, but consolidation needed to reduce clutter – Part 1  
Ad networks in India is pegged at around Rs 30-40 crore and estimated to be around 10 per ...


  
Media Direction was the incumbent agency; the account size is pegged at Rs 15 crore


Discovery Networks: New discoveries  
Discovery Networks, which has a strong presence in India through its channels Travel &amp ...


Raj TV launches four primetime shows  
The Tamil Nadu based GEC has introduced a mix of fiction and reality shows for its primet ...


Shivani Raina Ghosh joins Colors as national director, client servicing  
Ghosh has served in various places during the fifteen years of her career, including Mudr ...


Cut the Crap brands under construction buildings with Taj Cement  
To launch the cement brand in the Northeast, Cut the Crap came up with an OOH campaign in ...


Orchard Advertising bringing back the glow for Godrej FairGlow  
The agency won the business following a multi-agency pitch


HDFC Standard Life highlights securing tomorrow in new campaign  
HDFC Standard Life has unveiled its new marketing campaign – ‘Kal Ki Socho, Sar Utha ...


Colors strengthens sales team with two key additions  
Colors has added two senior members in the sales team. Both these positions are newly cre ...


S Balasubramanian joins Dinamalar as Head of Marketing, New Media  
Dinamalar, one of the leading Tamil dailies, has appointed S Balasubramanian as Head of M ...


Mixed Media: How our media can ensure a bright future with low-cost computers  
It’s vital for the Indian media to evangelise Nicholas Negroponte’s ‘One laptop per ...


Advertising legend SR Mani Ayer passes away  
Advertising legend SR Mani Ayer (1935-2010), who was also the former Managing Director &a ...


Remembering Mani Ayer: Chintamani Rao recalls the valuable lessons learnt  
Chintamani Rao gives wonderful insights into what made SR Mani Ayer so special in adverti ...


Remembering Mani Ayer: ‘Simple Living, Ayer Thinking’  
The ad world is stunned at SR Mani Ayer’s demise. There was an avalanche of grief and r ...


Grey India bags the entire portfolio of Ferrero Group  
Following a multi-agency pitch for Ferrero Group’s mint brand Tic-Tac, Grey India has b ...


  
The account size in India is estimated to be Rs 30 crore


Obituary: Mani Ayer passes away  
SR (Mani) Ayer was unwell for a while now


DoT body wants pre-launch tests of mobiles for radiation  
Mobile handset manufacturers, as well as importers in India, would soon have to get their ...


Auto, education highest grossers for online advertisers in 2009  
With digital marketing increasingly becoming an integral part of the marketing mix, onlin ...


Hitting a six online  
He could be just another 28-year-old who finds it hard to conceal his excitement over soc ...


India on hold  
High-fidelity broadband is enjoyed only by the chosen few as, for most, connections are j ...


RAM Week 4: AIR FM Gold reclaims fourth spot in Mumbai  
In Bengaluru, Radio One surges ahead of Red FM, registering a market share of 9.2 per cent


Canara HSBC Oriental Bank of Commerce Life Insurance retains Ogilvy Landscapes as its OOH agency  
The launch campaign for the life insurance company was also carried out by Ogilvy Landsca ...


Rediffusion Y&R promotes creative duo  
Both Deepesh Jha and Jaideep Mahajan were creative heads, Airtel, one of the largest acco ...


Horlicks ProHeight stands tall in Kolkata  
As part of the test launch, the new health food drink was depicted innovatively on outdoo ...


Maruti Suzuki Eeco: One for the family  
Maruti Suzuki will shell out Rs 15-20 crore to market its new car, Eeco, which is priced ...


Use of sales promotional ad campaigns in print up 8 pc in 2009: AdEx Analysis  
Use of sales promotional ad campaigns in print went up by 8 per cent in 2009, as compared ...


Posterscope goes to town with Future Group’s Home Town  
Posterscope India, the OOH company from the Aegis Media Group, has come out with an innov ...


GenNext Media Magnate: Mahesh Motwani – Doing what has to be done  
While the media industry believes that planning takes you where you want to be, it is not ...


Budget 2010: NDTV Profit combining resources of NDTV 24×7 for full coverage  
Business news channel NDTV Profit’s special event team is back after a comprehensive co ...


Quasar eyes aggressive growth in 2010; banks big on IPL3  
With IPL3 around the corner, Quasar is gearing for this tournament and one of its primary ...


Joel Multimedia bags media duties of ADF Foods  
Joel Multimedia Pvt Ltd, a Mumbai-based media planning and buying agency, has bagged the ...


Noorings: The Rs 55,000-crore Indian advertising industry…  
If your heart skipped a beat thinking where you were when the Indian advertising industry ...


Raj TV ramps up prime time slot with slew of new programming  
Chennai-based Raj Television Network has strengthened its flagship channel Raj TV’s pro ...


Lovely Professional University appoints Percept Media as its media agency  
Percept Media, the media planning, evaluation and buying arm of Percept Ltd, has been ass ...


Percept Out-of-Home’s innovation makes Horlicks ProHeight stand tall  
Percept Out-of-Home, a division of Percept Ltd, has created some clutter-breaking outdoor ...


Ogilvy Landscapes re-appointed OOH AoR for Canara HSBC OBC Life Insurance biz  
Ogilvy Landscapes has won the out of home business of Canara HSBC Oriental Bank of Commer ...


Bindass launching first brand campaign in Feb  
UTV Bindass is launching its first brand campaign in February 2010 to connect with its co ...


Sahara City Homes, toiling to make dream homes a reality  
It takes a lot of toil, sweat and tears to make a house a home. This concept has been bro ...


Dailymotion claims over 150 pc growth; partners Yahoo! for wider audience  
Dailymotion, which had forayed into India in 2008, has claimed a growth of over 150 pc Y- ...


‘The paradigms have changed, more is no longer merrier’  
“The paradigms have changed, more is no longer merrier. There’s a new set of rules… ...


  
Mohanachandran, executive director, digital services, Neo@Ogilvy and OgilvyOne, has spent ...


R Rajmohan to join Open magazine as publisher  
Rajmohan moves from Images Consumer Media Group and replaces Umesh Kumar, who had quit th ...


Indian Express is looking for a new partner for J&K  
Indian Express and The Himalayan Mail have called off their tie-up; the former is now loo ...


Guest Article: Niret Alva - Of things real and not  
Frankly, reality TV is here to stay; muscle is on fiction and kicking up a big fuss every ...


Lodestar Universal adds three new businesses to its kitty  
Lodestar Universal has started 2010 on a good note bagging three new businesses. These in ...


Fanta unveils its Holi colours in new campaign  
Adding fun and playfulness to the festival of Holi, Coca-Cola India is all set to launch ...


Six Inches wins businesses from East Africa and the Middle East  
Mumbai-based creative and integrated brand communication agency Six Inches has taken crea ...


Kavita Bagga joins SAB Miller as Head of National Key Account  
Kavita Bagga has joined SAB Miller as Head of National Key Account. She is responsible fo ...


Budget 2010: Players gear up; Mint & CNBC first ones to announce coverage plans  
It’s Budget time again, and this year’s Union Budget presentation will be more keenly ...


India media inflation to cap at 9 pc in 2010  
Brought to India by Lodestar UM, the Magna Inflation Update captures media pricing trends ...


exchange4media Group to launch Hindi media & ad news portal samachar4media.com in Feb  
Adding to its offerings in the Indian media, advertising &amp; marketing space, the excha ...


MAX promises IPL3 to be biggest ever; eyes Rs 650 cr ad revenues in Season 3  
The second phase of the IPL3 campaign is ready for launch on February 11, 2010. While the ...


Maggi: Best of both worlds  
Nestle is keeping the buzz alive in both urban as well as rural markets through frequent ...


Radio City, Radio Mirchi woo listeners with audio books  
Radio companies like Radio City and Radio Mirchi, which have been using audio books to en ...


Micromax gets Khiladi to play  
Akshay Kumar has been roped in as brand ambassador, reveal sources


IT department brings on a dozen agencies to handle creative duties  
The Department will allocate about Rs 50 crore towards advertising for the year


Carat India bags media duties for Parag Milk Foods  
Carat won the account in a multi-agency pitch


Idea turns greener out of home  
The telecom giant has come up with innovations pan-India, creating green belts on bus she ...


  
Hemant Misra, COO, Publicis India has been named CEO, while Madan Mohan Ex-TBWA has step ...


Parag Milk Foods appoints Carat as its media AOR  
Dairy product company Parag Milk Foods, which operates under the brand name Gowardhan, ha ...


Neel Chowdhury quits CNBC Network18; joins Obopay  
After a stint of two years, Neel Chowdhury has quit his role as Vice President-Marketing ...


I-T Dept empanels agencies for Rs 50-cr creative & media account  
The Income Tax Department has empanelled Span Communications, Lowe Lintas, Ashok Creative ...


Shalini Dam quits Grey India as NCD; O&M’s Malvika Mehra & Amit Akali replace Dam  
Shalini Dam, NCD, Grey India, has put in her papers. Dam was elevated to NCD in 2008, rep ...


NDTV Good Times forays into events with ‘I’m Too Sexy for My Shoes’ in Delhi  
Having completed two years in the lifestyle domain last year, NDTV Good Times is foraying ...


Boutique Publishing India launches ‘Furs, Fins and Feathers’ magazine  
Bangalore-based Boutique Publishing India Pvt Ltd has come out with its first magazine, t ...


Suhel Seth inducted as member of Expert Committee on Railways  
The Ministry of Railways has decided to induct Suhel Seth, CEO, Counselage, as a member o ...


R Rajmohan quitting Images Consumer Group; set to join RPG’s ‘Open’ magazine  
R Rajmohan is quitting Images Consumer Media Group, where he is currently the President a ...


Eye on IPL, GECs shore up content line-up  
GECs have never had it easy – from creating new time slots to bringing in compelling co ...


RAPP India wins communication duties of Intuit Money Manager  
Intuit Money Manager has big plans in both the physical and the digital space


Going the People way  
Two ex-Saatchi-ites, Rajeev Ravindranathan and V Balaji, have set up their own outfit, wh ...


Santosh Padhi and Divya Radhakrishnan to judge Dubai Lynx Awards  
Santosh Padhi, chief creative officer and co-founder, TapRoot India and Divya Radhakrishn ...


Starcom MediaVest launches second OOH agency, Vector  
Vector promises to create a new approach to the way out of home business is done in the c ...


Now, blog in Hindi  
Dainik Jagran has unveiled a blog publishing website, Jagranjunction.com, which will empo ...


  
Obopay is not his first stint with the telecom industry. In the past, he has handled mark ...


Starcom MediaVest Group launches OOH agency ‘Vector’  
Starcom MediaVest Group has announced the launch of a new out of home agency ‘Vector’ ...


RK Swamy BBDO wins Llyod Group’s consumer electronics business  
RK Swamy BBDO Delhi has bagged the creative duties of the consumer electronics business o ...


The curious case of a ‘rip off’  
Lots of curious things go on in the media. There is a new twist to an old tale every sing ...


MJ Akbar launches ‘The Sunday Guardian’ in Delhi; ‘India on Sunday’ to be available in London  
Veteran journalist MJ Akbar has launched ‘The Sunday Guardian’, a weekly English news ...


SRK-starrer ‘My Name is Khan’ inks strategic brand tie-ups  
‘My Name is Khan’, that will see the pair of Shah Rukh Khan and Kajol on screen after ...


Colors out to tap afternoon band with ‘Sanjhi Dopahar’; media planners call it a positive move  
After capturing a major chunk of the evening viewership, Colors has now turned its attent ...


K Ramakrishnan joins Café Coffee Day as President, Marketing  
K Ramakrishnan (Ramki) has joined Café Coffee Day (CCD) as its President - Marketing. He ...


Somany Tiles scouts for creative partner  
Somany Tiles, one of the largest manufacturers of quality floor and wall tiles in India, ...


Zen Mobiles bets big on Indian mobile market  
Buoyed by the rapidly expanding market for mobile handsets in the country, Zen Mobiles Lt ...


Calls to a crowded space  
How Uninor plans to tread the cutthroat mobile telecom services market


Zoom TV re-launches voice portal  
Short duration audio clips from Zoom TV shows will be available to more than 500 million ...


Dainik Bhaskar AMCL 2010: Percept breaks batting records to enter the semis  
Percept beat Starcom, Dainik Bhaskar beat Resultrix, and Rediffusion Y&amp;R beat Interac ...


Pappan Majumdar is national head, property sales, Colors  
Majumdar recently quit from National Geographic Channel as national head, sales, Fox Hist ...


ZEEL works towards dedicated sports entity  
ZEEL to have a dedicated sports entity; Zee Sports and Ten Sports to be distributed by Ta ...


Micromax to maximize with Lowe Lintas  
Draftfcb Ulka was the incumbent on the account


Sumo Grande MK II: More than what meets the eye  
The Sumo Grande has been re-launched with changes in both the interior and the exterior o ...


‘The way of practising PR in the current realms of the market is yet to be fully established’  
“The changing patterns of the mindset, coupled with the multiple choices and expansive ...


Creativeland Asia helps Hippo fight hunger and category clutter  
After some clutter breaking packaging and branding in the snacks category, now it’s tim ...


NDTV Imagine creates an outdoor buzz for ‘Rahul Dulhaniya Le Jayega’  
After the histrionics of Rakhi Sawant and her Swayamvar, NDTV Imagine premiered ‘Rahul ...


Industry players welcome ViziSense’s AdView with cautious optimism  
The online advertising industry in India had long felt the need for an ad monitoring and ...


Mixed Media: Why I wasn’t surprised that Suresh Mullick wasn’t accorded credit for ‘Phir Mile Sur’  
Not giving credit in the sequel to the man who conceived the original is symptomatic of a ...


Mobile social networking sees steady growth, but quality of data remains a challenge  
With more than 450 million users across India and a far greater reach across demographics ...


Travel magazine market sees growth spurt with global players stepping in  
The entry of two major international magazines – ‘Lonely Planet’ and ‘Condé Nast ...


Batting for live webcast  
Alister Dcunha, a 30-year-old Australian resident and a die-hard cricket fan, is all set ...


Essar plans to invest $2 bn in African telecom  
Meanwhile, talking to South African govt to erect power unit


Skoda goes in for boutique shops  
BMW was the first to do it with BMW Studio. Premium carmaker SkodaAuto India, a unit of t ...


RAM Week 3: Big FM gains in Mumbai; Fever FM moves up in Kolkata  
Radio Mirchi continues to lead in Mumbai, Delhi and Kolkata; while Big FM rules the chart ...


Bharti Airtel calls for media review  
Madison Media and GroupM have been the above the line advertising and outdoor media partn ...


Dainik Bhaskar AMCL 2010: MPG, Advert Communications, Studio Thorn and Lintas enter the semis  
In the quarterfinals in Delhi, these four teams beat Dentsu, Mercantile, NewsX and Outloo ...


Dainik Bhaskar AMCL 2010: Advert Communications wins the Delhi finals  
The final of the Delhi leg was played between Advert and Studio Thorn; the former beat Li ...


Photon TV goes out and about with new OOH campaign  
TTML has used multiple out of home formats to promote its new live streaming service


How lucky would Rahul Mahajan be for NDTV Imagine?  
Rakhi Ka Swayamvar grabbed the maximum eyeballs for the channel last year. Now, Rahul Dul ...


Naresh Gupta joins Dentsu Marcom as director, strategy and planning  
Last week, Gupta quit Publicis India, where he was national planning head


Red FM rebukes film stars  
Spoofing Bollywood celebrities is common on FM radio. However, Red FM goes a step further ...


  
The online editions of leading newspapers have existed for more than a decade, but media ...


Snapshot of Print advertising during 2009 - Part 2: AdEx Analysis  
Print ad volumes of the ‘Services’ sector dipped 1 per cent during 2009, as compared ...


Mogae Digital launches social networking site for Chandigarh  
Mogae Digital, promoted by Sandeep and Tanya Goyal, has launched www.chandigarhwallahs.co ...


Hungama Digital Media launches music application for Facebook users  
Hungama Digital Media has launched Hungama MyPlay, an interactive music application for F ...


Cheil Worldwide gets a new address in Gurgaon  
Cheil Worldwide has moved on from its office in Nehru Place to its new office in Gurgaon. ...


GenNext Media Magnate: Sheran Mehra – Empowering excellence  
Empowerment, excellence and team work are the guiding principles with which Sheran Mehra, ...


STAR CJ Network aims to overcome logistical issues in 2010  
STAR CJ Network India may have been in the business for just a few months, but already en ...


Dentsu celebrates the great Indian family in Maruti Eeco’s launch campaign  
Maruti Suzuki India Ltd, which recently launched its MUV Eeco, has come up with a launch ...


BAG Network Q3 consolidated revenues up 55.14 pc at Rs 212.07 mn  
BAG Network has reported consolidated revenues of Rs 212.07 million for the third quarter ...


Reliance Media World Q3 net loss at Rs 12.65 cr; total income at Rs 49.36 cr  
Reliance Media World Ltd, part of the Reliance ADA Group, has reported a total income of ...


RAM Rambling: Big FM, Mirchi most popular for home listeners in Bangalore  
According to RAM data for week 40 to week 2, Big FM continues its lead in the Bangalore m ...


Lonely Planet hits newsstands; priced at Rs 100  
Lonely Planet, the travel magazine from Worldwide Media (a Times Group and BBC Worldwide ...


Parryware Roca ropes in OMD as its media AoR; ac size pegged at Rs 20 cr  
Chennai-based sanitaryware major Parryware Roca, which markets its products under two bra ...


Naresh Gupta joins Dentsu Marcom as Planning Head  
Naresh Gupta, former National Planning Head of Publicis India, has joined Dentsu Marcom a ...


Laqshya Media provides OOH support to Maharashtra Govt for ‘Mumbai Saptarang’  
Laqshya Media provided OOH support to Maharashtra Government for its week-long cultural f ...


7Up ups the ‘Lemon Refreshment’ quotient  
7Up, the natural lemon flavoured beverage from PepsiCo India, has introduced a new themat ...


Dinesh K Srivastava moves out of Delhi Press as Group Business Manager  
After spending 28 years with Delhi Press, Dinesh K Srivastava has moved out of group. He ...


After 6 years, Bharti Airtel reviews media biz; ac size pegged at Rs 350-400 cr  
Telecom major Bharti Airtel has put its mammoth media business up for review and has invi ...


Naukri welcomes the return of jobs with new TVC  
Gradually emerging from the slowdown, companies are beginning to lift the freeze on fresh ...


Anuraag A Fulay quits BBH India, joins PNC as VP, Marketing & Business Development  
Anuraag A Fulay has put in his papers at BBH India. He now joins Pritish Nandy Communicat ...


‘PIX’s reach is the same as that of HBO and Star Movies’  
“Overall, the channel has continued its growth and has made gains on our primary compet ...


Virgin Mobile to invest Rs 500 cr  
Virgin Mobile India Limited, a 50:50 joint venture between Tata Teleservices and the UK-b ...


Tata Comm eyes big gains in media space  
Tata Communications yesterday announced the forming of a new division, Global Media and E ...


Idea Mobile Roadie Challenge back for another season  
The Idea Mobile Roadie Challenge is back in its second year; Tribal DDB India has designe ...


7Up looks new, with heightened lemon cues  
PepsiCo India has spent about Rs 25 lakh on the new look of the brand


Neo Cricket targets Rs 150 crore from India-South Africa cricket series  
The India-South Africa cricket series will begin on February 6; it comprises three ODIs a ...


BBH to fancy up Lakme Salon  
The agency won the account without a pitch process


<font color=red>Flashed Yesterday:</font> Neena Haridas appointed as Managing Editor of Marie Claire India  
Neena Haridas will take over as Managing Editor of Marie Claire India from February 1, 20 ...


<font color=red>Flashed Yesterday:</font> Discovery Networks adds two more channels - Discovery Turbo & Discovery Science  
Continuing with its trend to launch on national dates, Discovery Networks added two new c ...


Publicis Ambience bags VIP Luggage’s creative mandate  
Following a multi-agency pitch, Publicis Ambience has been assigned the creative duties o ...


PIX to focus on South market in 2010; eyes 25-30 pc channel share  
PIX is trying hard to break away from the industry perception of being library movie chan ...


Ad Club Madras invites entries for Tamizh Awards  
The Advertising Club Madras has invited entries across 27 categories for Tamizh Awards 20 ...


AROI to launch ‘Radio News & Views’ magazine in February 2010  
With an aim to provide information about global developments in radio, be it technical, p ...


Colors takes Viacom18 in the black; group to turn profitable in 2010  
Viacom18, which operates MTV, Nickelodeon, Vh1 and Colors channels, has reported a net pr ...


Anil Thomas, Kurnal Rawat, Sabyasachi Sengupta, too, on AdFest 2010 jury  
Joining Ravi Deshpande, Chairman and Chief Creative Officer, Contract India, on the Jury ...


Without credit to Suresh Mullick, ‘Phir Mile Sur…’ creates noise in adland  
‘Mile Sur’, the much celebrated work from late Suresh Mullick that was widely written ...


Gaming companies cash in on soccer mania  
Expect 120 million unique gamers to play online soccer during the Fifa World Cup this year


Kings XI Punjab appoints Chandrabhan Tiwari as general manager, marketing  
Tiwari comes in from Silvol India, where he was vice-president, marketing and sales


OOH agency, Navia Asia promotes Gourav Tandon to COO, India  
Tandon has been the national director at Navia since April 2009


Rajat Sethi quits as MD, Dentsu Marcom  
Sethi joined the agency in September last year


BBC World News to sport a fresh look; renews focus on Asia Pacific  
The news channel is making changes to its programming from February 1


Brandpotion.com: The user generated advertising platform  
The website, launched by Bennett, Coleman &amp; Co. Ltd, will empower consumers to partic ...


Buzziest Brands to pack a punch in its fifth year  
The Buzziest Brands of the Year poll is back on afaqs!


International format shows: Customisation works for TRPs in India  
Several international format shows have been imported from across the world. But only a f ...


‘Mobile will emerge as one of the biggest new advertising medium in India’  
“What happened with the West in the Internet sphere will happen to mobile in countries ...


Rajat Sethi quits Dentsu Marcom as MD  
Rajat Sethi, Managing Director, Dentsu Marcom, has put in his papers. He had joined the a ...


Triton Communications bags creative duties for Bajaj Herbals’ Veola  
Triton Communications has bagged the creative mandate for Veola, a hair care brand launch ...


After India, Mobile2Win to launch social networking apps in international markets  
Mobile2Win, which recently launched Mobile Video UGC with Reliance, now has ambitious pla ...


Swasti Bhowmick puts in his papers as CFO at Rediffusion Y&R  
Swasti Bhowmick has quit Rediffusion Y&amp;R as Chief Financial Officer. He had joined th ...


<font color=red>Guest Column<br>Retrofit:</font> Amitabh Bachchan on ‘Rann’ and news television  
Since 26/11, many searching questions have been asked of our news telly wallahs. In fact, ...


RAM Rambling: Mirchi maintains lead in Delhi; Fever FM struggles at No. 2  
According to the latest RAM data for Delhi home listeners from week 40 to week 2, Radio M ...


‘GovernanceNow’ magazine from Sri Adhikari Brothers Group launched  
‘GovernanceNow’, a fortnightly magazine from Sri Adhikari Brothers Group, was formall ...


Carat India bags Deutsche Bank’s India media biz  
Following a global media review, Carat has bagged the media mandate for Deutsche Bank. It ...


MTNL revives bid to enter overseas markets  
Growing competition and declining revenues in India have prompted state-run Mahanagar Tel ...


Publishing: India remains top outsourcing destination  
India remains the destination of choice for content, design, media distribution and other ...


Muthoot Pappachan Group wears new look after 30 years  
The company has also appointed a new creative and media agency


Bengaluru Ad Club calls for entries for Big Bang awards  
The last date to submit entries for the annual Big Bang awards is February 05


M&C Saatchi wins the creative duty for Grasim Suitings  
After a 10-year tryst with O&amp;M, Grasim Suitings gets a new creative agency on-board


Dainik Bhaskar AMCL 2010: Red FM, Rediffusion, Starcom and Multi Screen Media make it big in Mumbai  
The sides that lost to these teams were DNA, Elephant D, BBC and Interactive A, respectiv ...


Bingo draws more audience than Bigg Boss  
The show that aired for one and a half hour fetched a TVR of 3.5


Otrivin: Unblocking cliches  
The OTC pharmaceutical product has used mass media heavily - with emphasis on television ...


Cadbury Bournville: The fine experience of chocolate  
Cadbury has launched another campaign to tempt customers with the fine taste of its dark ...


‘Some of the magazines that are being published now would not be there in 2 years’ time’  
“One of the great things of working in India is that the competition here is good. In m ...


Innocean Worldwide brings in Vikram Banerji for account planning function  
Innocean Worldwide India has roped in Vikram Banerji for its account planning function. B ...


Starcom IP creates radiance for Kaya Skin Clinic on mobile  
Starcom IP, the digital marketing practice of Starcom MediaVest Group, recently devised a ...


22 years later, Suresh Mullick’s composition finds a new voice in ‘Phir Mile Sur’  
It was on August 15, 1988 that ‘Mile Sur Mera Tumhara’, conceptualised and conceived ...


Music channels veering more towards non-music, reality-based shows  
2009 has been a year of reinvention for the music genre. While MTV dropped ‘Music Telev ...


Noshe Oceanic wins AR Polymers business  
Noshe Oceanic has been assigned the complete communication responsibility for AR Polymers ...


Ormax Media to measure cricket advertising effectiveness with ‘Day After Cricket’  
Ormax Media’s new research product, ‘Day After Cricket’, aimed at helping advertise ...


MAX closes 85% inventory for IPL3; frenzy builds up over homecoming  
IPL is back in the news with its third season. MAX has reportedly already sold 85 per cen ...


Mint completing three years; earmarks key focus areas for 2010  
Mint, the business daily from HT Media Ltd, is completing three years on February 1, 2010 ...


Kids to be part of IPL 2010  
Max has introduced Extraaa Innings T20 Junior hunt in nine cities across the country, to ...


Dainik Bhaskar AMCL 2010: Powerful display by Advert Communications; records highest total of the tournament  
Kashif shines for NewsX once again, with scoring a half-century again


Dainik Bhaskar AMCL 2010: Jagran, Advert Communications, Outlook, MPG, Bhaskar, NewsX start on a winning note  
Dainik Jagran beats Starcom in a tight finish; while Outlook India crush Zenith Optimedia


IPL and Colors strike a three-year entertainment licensing deal  
Colors and IPL will create format shows and other properties starring cricketers and Boll ...


Zee Business aims to attract female audiences  
With shows such as Money Matters for Women and Legends and Legacies, Zee Business is look ...


Snapshot of Print advertising during 2009 – Part 1: AdEx Analysis  
Print advertising increased by 3 per cent during 2009, as compared to 2008. Education top ...


Mrinal Pande appointed Chairperson of Prasar Bharati Board  
Ministry of Information and Broadcasting has informed that well-known journalist Mrinal P ...


Zee News net profit jumps 27 pc to Rs 191 mn  
Zee News Ltd has reported a net profit of Rs 191 million in Q3 of FY10, as against Rs 151 ...


DishTV losses swell; subscriptions go up, ARPU reduces  
DishTV has reported a loss of Rs 762 million in Q3 FY10, as compared to a loss of Rs 561 ...


Arnab Goswami conferred with ‘Assamese of the Year’ Award  
Arnab Goswami, Editor-in-Chief, Times Now and television anchor, has been conferred with ...


GenNext Media Magnate: Shailesh Velandy – Leading by example  
Shailesh Velandy, Vice President, Mudra Radar is of the strong opinion that almost all pr ...