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In 2010 a new reality will set in  Wed, 06 Jan 2010 00:06:14 GMT
AS the world winds down on what has been an eventful year, few could have predicted how 2 ...
Brand Launches  Wed, 06 Jan 2010 00:09:34 GMT
Tanishq presents Zoya’s party collection. The collection of bangles, earrings symbolize ...
Future Moves  Wed, 06 Jan 2010 00:13:31 GMT
If there is one overwhelming trend globally after the financial folks turned out to be wa ...
We need to go a long way to master brand Management: Tarun Arora  Wed, 13 Jan 2010 00:53:55 GMT
Brand Management traditionally focused on initiatives targeted at building perceptions an ...
Celebrities & heritage brands key themes of the decade gone by  Wed, 13 Jan 2010 00:56:32 GMT
Celebrities and nostalgia have summed up the past decade, according to research from ad a ...
Mix of both retainer clients and project work is the model ahead  Wed, 13 Jan 2010 01:00:42 GMT
A one-off here does not mean the occasional scam but one-off assignments. Agencies say a ...
Social media may be a nebulous field but all wants to play in it  Wed, 13 Jan 2010 01:02:49 GMT
Every time one says social media is the next big thing, a fairy somewhere drops dead. Bec ...
Is marketing being taken seriously?  Wed, 13 Jan 2010 01:04:55 GMT
Common sense in marketing means being open to uncommon thoughts and processes. Is marketi ...
One Young World: Creating global platform for youth around the world  Wed, 13 Jan 2010 01:10:41 GMT
An advertising agency network plans to recreate a Davos, Copenhagen and Cannes rolled int ...
Globe Trotter  Wed, 13 Jan 2010 01:13:33 GMT
Internet giant Google is now officially a hardware retailer , having unveiled its Nexus O ...
Brand Launches  Wed, 13 Jan 2010 01:15:30 GMT
DKNY unveiled its autumnwinter 09 watches. The women variety have matte metallics with gl ...
Brand to the future: Coventional gender behaviour divide has eroded  Wed, 13 Jan 2010 01:18:42 GMT
As consumers, we have started living more and as a result, we have started to catch up wi ...
There are two ways in which to sell a product - positive and negative  Wed, 13 Jan 2010 01:22:07 GMT
The first approach suggests: this product will bestow such-and-such a benefit. The second ...
Marketers will have to surrender their brand to consumers  Wed, 13 Jan 2010 01:24:51 GMT
<a href="http://economictimes.indiatimes.com/Features/Brand-Equity/Marketers-will ...
Innovation is now moving east from west  Wed, 13 Jan 2010 01:27:55 GMT
For a long time, global new products have been developed in the image of what US consumer ...
The Indian Marketers League  Wed, 11 Nov 2009 02:41:10 GMT
<a href="http://economictimes.indiatimes.com/Features/Brand-Equity/The-Indian-Mar ...
Can the Mahatma be used as a marketing machine?  Tue, 17 Nov 2009 23:51:56 GMT
<a href="http://economictimes.indiatimes.com/Features/Brand-Equity/Can-the-Mahatm ...
Indian car buyers look the SUV way  Wed, 18 Nov 2009 00:02:52 GMT
Think small? Perhaps not. Big is beautiful as Indian car buyers look the SUV way. Indi ...
Ignoring one of the most fundamental laws in the marketing  Wed, 18 Nov 2009 00:08:22 GMT
Marketers frequently ignore one of the most fundamental laws in the marketing. Ignoring ...
Brand launches  Wed, 18 Nov 2009 00:10:36 GMT
Following are the some of the brands launched during the week.Brand launchesBrand launches
A Wiki in advertising  Wed, 18 Nov 2009 00:23:02 GMT
Advertising needs to embrace the open-source culture to be in tune with changing industry ...
Take 5: Arun Nanda, CMD, Rediffusion DYR  Wed, 18 Nov 2009 00:25:59 GMT
Nothing is impossible for Arun Nanda, CMD, Rediffusion DYR on the 1Rediffusion umbrella ...
Putting several brands in one ad is a risky preposition  Wed, 18 Nov 2009 00:29:48 GMT
Marketers from all sectors are turning to multi-brand advertising as a way of promoting a ...
Bawdy copy  Wed, 18 Nov 2009 00:32:51 GMT
At Cannes this year, Jonathan Mildenhall, the man in-charge of the inhouse discipline cal ...
Dunlop and ITC made big play of their symbols  Tue, 24 Nov 2009 23:41:03 GMT
Both Dunlop and ITC went to the public with financial propositions. And both companies ma ...
When it comes to India, Volkswagen isn’t thinking small  Tue, 24 Nov 2009 23:45:12 GMT
Normally a roadblock is the last thing one wishes for while driving, but when it comes to ...
BRAND LAUNCHES  Tue, 24 Nov 2009 23:45:55 GMT
GENIUS unveiled 6.0 mega pixel CCD digital camera. It has a 3X optical zoom, 2.4” TFT L ...
Bisk biscuits is hot on the heels of market  Tue, 24 Nov 2009 23:51:08 GMT
Five years ago, it was a tough dough to knead, but today Bisk Farm biscuits is hot on the ...
Now, car sales through movie item numbers  Wed, 02 Sep 2009 00:26:04 GMT
Item numbers in movies draw in the crowds, but car sales? In marketing, well, anything is ...
Scams for awards will become lesser at Cannes Lions, says Terry Savage  Wed, 02 Sep 2009 00:37:49 GMT
Cannes Lions now has an Asian presence with Spikes Asia 09. BE catches up with Terry Sava ...
Goodbye Mr Loyalty: Is brand loyalty dead?  Tue, 08 Sep 2009 23:41:50 GMT
<a href="http://economictimes.indiatimes.com/Features/Brand-Equity/Goodbye-Mr-Loy ...
Loyal Challenge: Flaws marketing managers commit  Tue, 08 Sep 2009 23:49:32 GMT
Three lethal flaws that marketing managers commit while creating their loyalty programmes ...
Brand Loyalty: Moment of truth  Tue, 08 Sep 2009 23:52:57 GMT
Findings of a study by ClozR Communications, a CRM and loyalty practice set up jointly by ...
Brand Launches  Tue, 08 Sep 2009 23:55:50 GMT
Elder Health Care launched Just For Men hair colour brand. It is available in light brown ...
Quick Gun Murugan: The Good The Bad The Idli  Wed, 09 Sep 2009 00:04:56 GMT
From a TV promo to a movie star, Quick Gun Murugan has successfully made the leap. Can th ...
Media measurements: Cost per rating point vs cost per thousand  Wed, 09 Sep 2009 00:09:46 GMT
Group M’s Vikram Sakhuja’s take on media measurements moving from cost per rating poi ...
We sat up in cognisance. Have you?  Wed, 09 Sep 2009 00:18:15 GMT
How often have we heard parents express their concern over what programs are viewed at ho ...
Bawdy Copy  Wed, 09 Sep 2009 00:21:13 GMT
It was Onida’s pride and their competitors’ envy, but now admoles tell us that the de ...
Depicting our ‘cuss culture’  Wed, 09 Sep 2009 00:29:58 GMT
As a nation, we (mostly Indian males) use swear words rather liberally in real life. Most ...
New breed of CEOs take on their super boss  Tue, 15 Sep 2009 23:17:24 GMT
<a href="http://economictimes.indiatimes.com/Features/Brand-Equity/New-breed-of-C ...
Brand Equity will soon grow out of its teens  Tue, 15 Sep 2009 23:25:07 GMT
Brand Equity will soon grow out of its teens. As the country’s most widely read marketi ...
Bawdy Copy: The Welshman in Indian Advertising  Tue, 15 Sep 2009 23:27:17 GMT
Traditionally, Goans and the folks from Wales don’t have many commonalities, perhaps ju ...
BRAND LAUNCHES  Tue, 15 Sep 2009 23:29:23 GMT
KNORR presents its new range of soups with the goodness of 100% Real Vegetables and is av ...
Globe totter  Wed, 05 Aug 2009 01:43:45 GMT
TBWA India appointed Arindam Sengupta as its Chennai branch head replacing Amarnath Pinga ...
Is advertising in trouble?  Wed, 05 Aug 2009 01:46:46 GMT
Advertising drives consumer choice, promotes competition and helps in getting better valu ...
Koffee with Karen Lunel - the Liril girl  Wed, 05 Aug 2009 02:14:09 GMT
<a href="http://economictimes.indiatimes.com/Features/Brand-Equity/Koffee-with-Ka ...
Advertising agencies eye opportunities in India  Tue, 11 Aug 2009 23:33:34 GMT
<a href="http://economictimes.indiatimes.com/Features/Brand-Equity/Advertising-ag ...
HML to create a buzz for Mitsubishi Cedia via web  Tue, 11 Aug 2009 23:47:08 GMT
Hindustan Motors is looking to create a buzz for Mitsubishi Cedia with the Great Driving ...
Brand Launches  Tue, 11 Aug 2009 23:50:05 GMT
MASPAR launched the Dusky Destination collection. It encompasses spreads, shams, covers a ...
Samsung electronics wooes customers by superior retail experience  Tue, 11 Aug 2009 23:58:49 GMT
Consumer electronics major Samsung Electronics has managed to win consumers in America by ...
Bawdy Copy  Wed, 12 Aug 2009 00:00:05 GMT
We learn that adman cum lyricist Prasoon Joshi has teamed up with Javed Akhthar and Shyam ...
Advertising and marketing community exhibit bias  Wed, 12 Aug 2009 00:05:37 GMT
For TV serials are not alone in exhibiting partisan behaviour, even the advertising and m ...
Eureka Moments  Wed, 12 Aug 2009 00:09:30 GMT
Wrigley is the official gum partner for all 8 IPL teams, making it the first and only com ...
Best & Bekaar ads  Wed, 12 Aug 2009 00:17:24 GMT
The top-dog on television returns to his throne, leaving the likes of SRK and Dhoni in a ...
Brand Launches  Tue, 23 Jun 2009 22:45:50 GMT
Brand LaunchesBrand Launches
Long lost friends and acquaintainces  Tue, 23 Jun 2009 23:02:01 GMT
The unveiling of Brand Equity’s Most Trusted Brands survey in Mumbai was not just a gat ...
Brand assessment; main element of market strategy  Tue, 30 Jun 2009 23:36:55 GMT
Bharat Puri takes a look at taking brands from India to the global stage while Venkatesh ...
HSBC splashing out marketing campaign focusing on India  Wed, 01 Jul 2009 00:02:58 GMT
When others are going conservative with their marketing spends or sticking to nationalist ...
Methodology of most trusted brands 2009 survey  Wed, 01 Jul 2009 00:13:44 GMT
<a href="http://economictimes.indiatimes.com/Features/Brand-Equity/Methodology-of ...
Brand Launches  Wed, 01 Jul 2009 00:22:19 GMT
TI cycles of India launched performance bicycle Bianchi and Cannondale. Donned with KVID ...
Cannes ad jamboree: Tracking ad-folks & clients  Wed, 01 Jul 2009 00:42:04 GMT
When ads win at Cannes, the focus almost-always is on the ad folks who create these ads. ...
Best & Bekaar ads  Wed, 01 Jul 2009 00:45:56 GMT
This week, a soap-story tops the charts, while old men laughing away in a park fail to ma ...
Unveiling of Brand Equity Most Trusted Brands survey 2009  Thu, 18 Jun 2009 00:16:32 GMT
<a href="http://economictimes.indiatimes.com/Features/Brand-Equity/Unveiling-of-B ...
Bawdy Copy  Wed, 10 Jun 2009 00:29:18 GMT
At a recent meeting of India’s leading creative minds, the discussion veered towards th ...
An insight into the mind of Indian consumer  Wed, 10 Jun 2009 00:33:36 GMT
A survey conducted by IMRB among 2,440 households across urban and rural areas has reveal ...
Sony Ericsson to launch show Pocket TV  Wed, 10 Jun 2009 00:36:41 GMT
Sony Ericsson is launching its music-entertainment show Pocket TV, which viewers can watc ...
A matter of trust: Brand Equity Most Trusted Brands 2009  Mon, 15 Jun 2009 19:01:01 GMT
Tonight, Brand Equity will unveil probably the most comprehensive article of faith in the ...
Is infidelity the name of the brand game?: Nadia Chauhan, CMO, Parle Agro  Tue, 16 Jun 2009 18:32:07 GMT
<a href="http://economictimes.indiatimes.com/Features/Brand-Equity/Is-infidelity- ...
Is trust more important in service brands than product brands?: Sanjay Jain, MD, Accenture  Tue, 16 Jun 2009 18:37:39 GMT
<a href="http://economictimes.indiatimes.com/Features/Brand-Equity/Is-trust-more- ...
Why brands need both to thrive: Nitin Paranjpe, MD & CEO, HUL  Tue, 16 Jun 2009 18:42:40 GMT
<a href="http://economictimes.indiatimes.com/Features/Brand-Equity/Why-brands-nee ...
To stay relevant and entrenched, brands must act as social anchors: Shantanu Khosla, MD, P&G India  Tue, 16 Jun 2009 18:50:07 GMT
<a href="http://economictimes.indiatimes.com/Features/Brand-Equity/To-stay-releva ...
Indian consumers have a Gemini soul: Punita Lal, Executive Director, Marketing, Pepsico India  Tue, 16 Jun 2009 19:02:59 GMT
<a href="http://economictimes.indiatimes.com/Features/Brand-Equity/Indian-consume ...
In many cases rural consumers are far more demanding and discerning: Sangeeta Talwar, Executive Director, TATA Tea  Tue, 16 Jun 2009 19:08:03 GMT
<a href="http://economictimes.indiatimes.com/Features/Brand-Equity/In-many-cases- ...
Measures are needed to reverse advertising’s downward spiral: Sam Balsara, Chairman, Madison  Tue, 16 Jun 2009 19:13:26 GMT
<a href="http://economictimes.indiatimes.com/Features/Brand-Equity/Measures-are-n ...
Creating an unshakeable bond with Ms India: Tanya Dubash, Executive Director, Godrej  Tue, 16 Jun 2009 19:19:33 GMT
<a href="http://economictimes.indiatimes.com/Features/Brand-Equity/Creating-an-un ...
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An interview with ad guru, K V Sridhar, National Creative Director of Leo Burnett India Pvt. Ltd. Popularly knows as ‘Pops’, he hails from Hyderabad and has made India proud by creating award-winning campaigns that have floored juries at all advertising festivals, including Cannes. Read on.
Q: How did it all started - your glorious journey into advertising?
 

KVS: Way back, in 1979, I had three career options to choose from: 1. Medical Representative; 2. Drawing Teacher; 3. Finishing Artist in Advertising. I chose the third because of my academics. After completing my B. Sc from Osmania University and, I went on to do graduation in fine arts from Gulbarga, and somehow I felt advertising deals with both science and art. I had no clue about commercial art or advertising, till I

 

met-up with a future guru and dear friend called Rohini Kumar (a distant cousin), who taught me the basics of graphic design and art direction.

Later I joined ASP as an unpaid trainee and was elevated to finishing artist, illustrator, visualizer and art director all in a span of 18 months.  I quit ASP as they refused to transfer me to Account management. That’s how I started my journey into advertising.

Q: You started your advertising career with Ulka, Hyderabad before you moved to Mumbai – the Mecca of Indian advertising and made it big there. How were those early days of advertising in Hyderabad?

 
 

KVS: When I started advertising around late 70’s there were only two big agencies ASP (Birla-owned) and FDS. And a handful of clients such as ECIL, Hyderabad Asbestos, IDPL, BHEL, and Ampro biscuits most of the business used to be around industrial products and tender notices. Pharma used to be very big. No one knew about advertising including the one’s working in it. Connections were important in getting the business and those were the glorious 15% commission days therefore life was cool.

I started with ASP, and then moved to Topads as business head. Later, I partnered with Laxmiram Reddy to start Priyadarshini Advertising, followed by stints with Ulka, Hyderabad and HTA Bangalore before moving to Mumbai in 1992.

Q: “Hyderabad is for people who want to get up at nine in the morning, stroll into office and have a cup of tea. It's not for someone with fire in his belly. I'd give anything to be able to live there but in the profession I am in, I think I'll go mad if I did." This is what Mohammed Khan; another advertising legend from Hyderabad has to say. What’s your take?
  KVS: He was right; those days it was a lazy city, with lazy people content with what they have. And had no real ambition. But today is different. I see more fire and energy in the city and its people. I love this Hyderabad.
 
 
 
 
 
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